During the UK's lockdown in early 2020, I set up and ran a project to encourage motivation, positivity and what the power of music can do to a small group of musically talented friends called Exhibition UK. It was home to eight residents including myself. We created lots of content together including mixes, radio shows and tracks on digital audio workstations such as Logic Pro X, Ableton and FL Studios to which we broadcasted on social media and on SoundCloud. This project would then grow into a community as we were actively engaging with other music lovers when sharing each others music-based content, helping one another grow in as many ways as we possibly could. 

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I aimed to take Exhibition UK to the next level, and so started to advertise on social media with my team about accepting free download release material to take the first steps of becoming a  record label. We accepted a number of quality UK Bass, House and Drum & Bass tracks by some very talented upcoming artists. One UK Bass track in particular stood out to me: SMXTH - Madness.

 

SMXTH, also known as Aaron Smith was running a Discord community called SIREN HUB which he had built from the ground up with his two friends James Bunning and Adam Cox, home to over 700 people including music artists, record label owners, event promoters, videographers, photographers, graphic artists and much more. He had invited me to join the community to which I accepted and invited my Exhibition UK crew. 

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Myself and Aaron spoke a lot from the release of his demo submission, discussing the underground music scene, record labels, events and the directions we both aimed to take with growing our brands. We both had a very similar dream of making our brands as successful as possible as a company that would run events and a record label working closely with our communities. However, existing as two separate entities, we were struggling. Aaron had the community and finances with James and Adam to run events but lacked a solid network and knowledge on how to run a label, and I lacked the knowledge on running events and did not have a large enough community on behalf of my label to sustain engagement with it. 

 

I contacted Aaron one day suggesting to merge SIREN HUB and Exhibition UK into one brand. As individual brands, we both lacked in areas that he other brand offered and had strengths in; so as one we would be complete. Aaron agreed with this idea, and offered me a contracted job at SIREN as the full-time Record Label Owner and Manager, as well as supporting the events and branding to which I accepted.

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Since then, we have both grown SIREN from a work-in-progress to a super successful brand across the board. We have grown the members and interactions on Discord from 700 to over 5000 people, created two events, developed a mega rebrand together, expanded our network exponentially via event attendancies and social media, organised a team with assigned roles to move the business forward and created a database where all our music and files are stored and released a whole caalogue of music.

 

One of my biggest achievements for SIREN so far is not only breaking Hypeddit charts and growing over 300,000 streams on our SoundCloud, but also landing us with the UK's biggest underground distribution company Cygnus to release our music on all major platforms.

Take a look at our rebrand and catalogue of releases so far lower down on this page.